Domino’s continues transformation with logo, store redesigns

Domino’s plans to make its stores more welcoming, as more customers choose to pick up rather than call for delivery, and the chain is also dropping the word “pizza” from its logo. Domino’s said the redesigns were an extension and reflection of the company’s marketing campaign – by Crispin Porter + Bogusky – wherein the chain outlined its problems and how they’d be fixed.