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Juan Valdez aims to perk up U.S. sales with first franchises

Colombian coffee brand Juan Valdez will open its first franchise cafe in Miami, with plans to open four more this year in a push to compete with giant Starbucks. The brand, owned by the Colombian Coffee Growers Federation, is facing new competition at home — last week, Starbucks opened its first store in Bogota. Read the Bloomberg Businessweek story here

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Commercial Construction & Renovation
The Official Networking Group
of CCR Magazine