The successful implementation of new technology in the Architecture, Engineering, Construction, and Owners (AECO) industry is not just about purchasing the right tools; it’s about ensuring that they’re adopted and used effectively. The cost of non-adoption can be substantial, leading to wasted investments, decreased productivity, and a failure to realize the potential benefits of the technology. With collaboration being a cornerstone of successful projects, here are ten tips to encourage adoption and effective use of new software for delivering projects based on our experience and research.
Communicate the Value Proposition
Clearly articulate the benefits of the new software to all stakeholders. How potential adopters perceive the innovation can greatly affect their adoption decisions. This includes perceived advantages, compatibility with existing systems, complexity, trialability, and observability of the innovation. A recent AIA report identifies that technology impacts the entire business ecosystem of architectural firms, underscoring the need for digital tools to increase project profitability and efficiency. The report, “Technology, Culture, & the Future of the Architectural Firm,” looks at the major factors holding firms back from integrating more technology into their operations and how they approach maintaining their IT systems. Despite the lack of adoption by some firms, most are interested in technology and innovation. So, the authors suggest that presenting case studies with successful outcomes to those resistant to change could help push them toward the exploration of new digital solutions. Perhaps the most important takeaway is that an architecture firm’s rate of technology adoption impacts the entire design and construction process, and lack of modernization could cause them to lose clients.
Highlight the Cost of Non-Adoption
Inform stakeholders of the cost of not adopting new technology. The value of adopting new tech is one thing; the cost of not getting adoption is another. It is important that employees understand that not adopting and using the tech to its full potential will cost the organization greatly. Emphasizing these benefits can help stakeholders understand the tangible losses of non-adoption.
Involve Stakeholders Early
Engage stakeholders from the beginning of the software selection process. Their input will lead to a sense of ownership and increased likelihood of adoption because they believe in the value of the solution. Then they act as champions encouraging others to adopt and optimize the use of the product in your organization. These champions will be priceless assets for long term adoption and faster return on investment.
Provide Comprehensive Training
Develop a training plan that is tailored to the specific needs and roles of different user groups within your organization. Train users on what they need to know when they can immediately apply the knowledge. Provide relevant examples and scenarios that resonate with employees’ day-to-day tasks. Consider the diverse learning styles and preferences of your employees. Offer a variety of training methods, such as instructor-led sessions, online courses, tutorials, workshops, and hands-on practice. Make sure to incorporate just-in-time training which provides employees with the information and guidance they need, precisely when they need it.
Address Resistance to Change
Resistance to change is natural. Address concerns directly by providing clear information about the transition process, the expectations of leadership, the support available, and the benefits to the users. Individuals and organizations often resist change due to comfort with the status quo, fear of the unknown, or perceived risks associated with new technologies. Support from upper management can provide the necessary resources and create an environment that encourages innovation adoption.
Ensure Executive Buy-In
Executive sponsorship is crucial for successful software adoption because they provide leadership and direction for the software adoption initiative. Their visible support signals to employees that the implementation is a strategic priority for the organization and can help overcome resistance to change by actively endorsing the new software and emphasizing its benefits to the organization. Their influence and authority can help sway skeptics and encourage buy-in from employees at all levels.
Integrate with Existing Tools
To minimize disruption, ensure that the new software integrates well with tools that stakeholders are already using. This reduces the learning curve and helps maintain continuity in their workflows. The goal is to not interrupt your workflow while enabling efficiency and reducing risk through centralized access to project information.
Start with a Pilot Program
Before rolling out the software to the entire organization, start with a pilot program. This approach fosters user engagement and collaboration by involving stakeholders in the evaluation process. Gathering feedback from pilot users helps identify areas for improvement and customization to better meet user needs.
Provide Ongoing Support
After the initial training, continue to offer support. This could be in the form of internal product Champions, a help desk, online resources, or regular check-ins. Ongoing support helps stakeholders feel more confident in using the new software and ensures they can get help when needed. If the vendor has an active customer community, join it! Encourage all users to participate.
Monitor and Share Success Stories
Track the usage and success of the new software and share these stories with the team. Emphasizing collaboration and sharing success stories internally puts a focus on the individuals and gives them a nudge. Social proof goes far.
The most effective collaboration tools are designed to facilitate better communication and project management among stakeholders. These tools can be a significant asset in achieving the desired outcomes of a project when adopted effectively.
The successful adoption of new software in AECO industry requires a strategic approach that addresses the unique needs and concerns of all stakeholders. When software implementation goes smoothly, teams fully embrace the tools at their disposal, leading to more successful project outcomes, and avoiding the costly pitfalls of non-adoption.
About the author: Tara Anderson is VP of Customer Success at Newforma, the leader in Project Information Management (PIM) software for architects, engineers, contractors, and owners (AECO) worldwide.
<p>The post Stakeholder Adoption: 10 Tips for AECO Software Projects first appeared on CCR-Mag.com.</p>
